14 Oct Joy Zandén

Sometimes, good things come out of something gone wrong. When Joy Zandén tried selling her textile patterns in 1950’s New York, no-one showed any interest. As if in an Audrey Hepburn film, she wandered Fifth Avenue, visiting shops with her pattern portfolio, but failed to sell anything.” Very nice, very nice” was all she was told by advertising agencies and boutique staff. What a missed opportunity for the Americans! Joy returned home and the patterns were set aside. It was only 60 years later, when her daughter found the worn tube in her mother’s basement, that the patterns came to light again. Inside the tube, her daughter found an amazing treasure of patterns.

Source: Official blog of Sandberg

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